Prospective Distractor Information Reduces Reward-Related Attentional Capture

Abstract

Motivationally salient stimuli, such as those associated with reward, can automatically gain attentional prioritisation – even when individuals are motivated to ignore such stimuli. This ‘attentional bias for reward’ has often been interpreted as evidence for involuntary Pavlovian ‘sign tracking’ behaviour. The prioritisation of reward-signalling distractors may additionally reflect a drive to gain information about the state of the world, irrespective of the particular reward that is being signalled. In the current study we assessed whether forewarning participants on each trial as to the upcoming features of a distractor would reduce reward-related attentional capture. This manipulation reduces the information provided by the distractor, without affecting the magnitude of the signalled reward. Using eye tracking in Experiment 1, we found that reward-related attentional capture was virtually eliminated when participants were informed of the upcoming distractor colour (relative to the baseline condition when no information was provided). In Experiment 2, using a response-time version of the task, we again found a significant reduction in reward-related attentional capture when participants received information about the colour of an upcoming distractor, or information about the value of the upcoming reward. Finally, in Experiment 3 we assessed whether participants were using the pre-trial information to strategically inhibit attention to the upcoming distractor colour. The results of these experiments are discussed within the context of information-seeking accounts of reward-related attentional capture effects.

Keywords

• attention
• reward
• expectations
• information seeking
• incentive salience