BCES Conference Books (Jul 2018)
An Overview of Integrating Arts and Creative Practices to a Business Programme: QAHE in Partnership with Ulster & Northumbria Universities
Abstract
The prompt for this study came about as a result of my previous paper presented in 2017 in relation to examining the role of creative art and link in education, originated from Prof. Claudio-Rafael Vásquez-Martínez work on arts and painting in education. For the present study, qualitative data was gathered using observation and focus group interviews with Business students and teachers at QAHE in partnership with Ulster, Northumbria, Roehampton and Middlesex Universities in London Campus. The findings indicate that creative arts can be linked to any form of learning and in doing so, would depend on how the teachers communicate the idea to the learners and how the students may perceive their learning styles from the process. The key challenge for QAHE is linking arts and creativity to other business curriculum for the benefit of other learners.
