"Attractive" Adverbials as an Expressive Syntax Method in Copyright

Abstract

In the framework of modern linguistics, the problem of identifying the stylistic, structural-semantic and communicative-pragmatic aspects of the study of the linguistic components of copywriting is discussed. The subject of the study is the «attractive» for the target audience adverbial modifier of manner, a distinctive feature of which is the mechanism of advertising influence on the recipient and the expression of creative strategies of a professional copywriter.

Keywords

• copywriting
• advertising text
• expressive syntax
• communicative pragmatics
• «positive» circumstances