Analysis of the key competitive advantage resources - the case of BRF Foods

Abstract

The purpose of this article is to analyze the relationship between organizational capabilities and the competitive performance of BRF Foods, using the Resource Based View method. It is a case study, developed in agribusiness with the controller of the BRF unit located in Concordia, Santa Catarina. A document analysis of sustainability and management reports was also conducted for the year 2014. It was found that technology, central planning of raw materials and centrally planned sales are considered valuable resources. Improvement of the usage conditions of natural resources (finite), through the reduction of water and energy consumption and programs for the sustainability of agriculture, pig farming and poultry farming are considered rare resources. Design, R & D, given technology, market vision and the existence of exclusive contract are difficult resources to imitate. Among the organizational resources, brand, structured distribution capacity, development of new products and market niches are particularly important.

Keywords

• Resource Based View
• Competitive Advantage
• Agribusiness.