The Temporal Stability of the Tendency to Worship Celebrities

Abstract

This study examined the test–retest and internal reliability of a scale used to measure celebrity worship. We administered the Celebrity Attitude Scale (CAS) and several related items on two different occasions approximately 3 months apart to 248 participants from three universities and one college. We hypothesized that attitudes about celebrities would remain fairly stable over time. Results confirmed the hypothesis and were discussed in relation to previous research in which the CAS was used.