„Nasz klient, nasz pan”, czyli tłumaczenie jako produkt na rynku usług językowych

Abstract

“Customers’ reign”: translation as a product on the market of linguistic services. Demand, processes, quality and management Since ten years, the market of language services has been witnessing a change in thinking patterns and approaches. One of the crucial changes is the shift in perception of translation which is no longer seen as a translation activity, but as a product to be sold. This article describes four elements of the market: demand, processes, quality and management, which transform translation into a product. The analysis of those aspects allows to characterize the present situation on the market and define the place occupied in it by the translation activity.

Keywords

• language services market
• processes
• quality
• management
• customer
• quality standards