Adoption of Big data technology by water stakeholders in Morocco: An adaptation of the technology acceptance model

Abstract

Nowadays, big data technologies are becoming increasingly important in the modernization of organizations’ information systems. Indeed, water and climatology data producers and users deal daily with massive data processing. These actors need new technology to overcome the difficulties in data integration, processing and visualization. This paper presents an exploratory study about the intention to use big data technology by the water stakeholders in Morocco; we also present an exploratory review of technology acceptance model theory, a theoretical framework that explains the factors of adopting new technologies by users.