Women's experiences in entrepreneurship of “non” resistance in light of Decolonial Theory

Abstract

The research aims to understand female entrepreneurship in the light of decolonial theory, considering the experience of women entrepreneurs. With the analysis of (8) videos produced in the years 2020 and 2021 Sebrae Delas Webseries. For the analysis of the selected excerpts, the Critical Discourse Analysis (CDA) was carried out, which evidenced discourses in which women are asked to 'prove' their capacity, given their dependence on male support to operationalize the functions of 'women' and 'women entrepreneur' evidencing challenges to social classification of a patriarchal, colonial, Eurocentric character. The discourses converge in a historical moment in which resistance to social classification of women emerge from the discourses as social practices.

Keywords

• female entrepreneurship
• decoloniality
• resistance
• social classification
• speech