Evaluation of vernacular landscape attraction for traditional village tourism: A case study of Yongfeng Village in Lanzhou

Abstract

In the context of rural revitalization, the benign development of traditional village tourism is of great significance to the implementation of Rural Revitalization Strategy in China. Taking Yongfeng Village in Lanzhou as the research object, this paper discusses the evaluation method of vernacular landscape attraction. Through the research on the internal and external environment and historical culture of Yongfeng village, this paper constructed the rural landscape attraction system and evaluation index. With the help of the effective data of the questionnaire survey, this paper made an empirical calculation of the rural landscape attraction intensity of Yongfeng Village by using the methods of AHP and factor analysis. The results show that: (1) the protection and rational use of historical and cultural resources is the core content to improve the attractiveness of rural tourism landscape; (3) the internal space is the connotation externalization of the attraction of rural landscape, Renovating the historical built-up environment is the material basis for attracting tourists’ in-depth experience. Therefore, the effective way to enhance the attraction is to activate and integrate the material and non-material rural landscape resources of traditional villages.