Service Marketing in Online Shopping Platform: Psychological and Behavioral Dimensions

• Yong Wang,
• Manci Qi,
• Manci Qi,
• Liz Parsons,
• Liz Parsons,
• Fu-Sheng Tsai,
• Fu-Sheng Tsai,
• Fu-Sheng Tsai,
• Fu-Sheng Tsai

Affiliations

Yong Wang

Business School, Huaiyin Institute of Technology, Huai'an, China

Manci Qi

Business School, Huaiyin Institute of Technology, Huai'an, China

Manci Qi

Doctoral Program, I-Shou University, Taiwan, China

Liz Parsons

Business School, Huaiyin Institute of Technology, Huai'an, China

Liz Parsons

Management School, University of Liverpool, Liverpool, United Kingdom

Fu-Sheng Tsai

North China University of Water Resources and Electric Power, Zhengzhou, China

Fu-Sheng Tsai

Department of Business Administration, Cheng Shiu University, Kaohsiung, Taiwan

Fu-Sheng Tsai

Center for Environmental Toxin and Emerging-Contaminant Research, Cheng Shiu University, Kaohsiung, Taiwan

Fu-Sheng Tsai

Super Micro Mass Research and Technology Center, Cheng Shiu University, Kaohsiung, Taiwan