ASPECTS REGARDING THE QUALITATIVE RESEARCH IN MANAGEMENT

Abstract

The qualitative approach to management research is particularly important. For this reason, we have set out to briefly present aspects of qualitative research methods and techniques, with examples of their use in different studies. The aim is to draw attention to the fact that we should be more creative and make the most of what social science methodology has to offer.

Keywords

• qualitative methodes
• qualitative techniques
• management