Evaluation System of CG Art Communication Platform Based on User Experience

Abstract

With the rapid development of computer technology in recent years, CG art has gradually entered the ranks of mainstream visual art and received more attention. CG art refers to digital visual technology works created by computer, graphic design software, digital photography technology and computer-aided drawing software. The communication platform of CG art is mainly online, while the research on relevant online platforms mainly focuses on the content and form of art works. There is still a gap between the research on the platform user experience. From the perspective of user experience, this research uses a combination of qualitative and quantitative methods to study the evaluation of user emotional experience of CG art communication platform. Through grounded theory qualitative research methods, this research summarizes the evaluation system indicators of CG art communication platform user experience. The Delphi method and analytic hierarchy process are used to obtain the weight of relevant indicators of the evaluation system. Then take three CG art communication platforms as samples. Using the fuzzy comprehensive evaluation method to compare and verify the user evaluation system constructed. The results show that the evaluation system can effectively evaluate the user experience level of CG art platform. And provide a basis of the construction of CG art communication platform and the optimization of user experience.

Keywords

• CG art
• user experience
• rooted theory
• analytic hierarchy process
• fuzzy comprehensive evaluation