Pizhūhish/hā-yi Rūstāyī (Feb 2019)

Surveying the Challenges in Realization of Rural Women's Business Ideas

  • Mohanna Shahmoradi,
  • Tahmineh Ehsanifar,
  • Kambakhsh Farahmand,
  • Farahnaz Rostami Ghobadi,
  • Mariyeh Sahraie

DOI
https://doi.org/10.22059/jrur.2018.261886.1265
Journal volume & issue
Vol. 9, no. 4
pp. 552 – 563

Abstract

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In recent years, the Vocational Training Center has played an important role in realizing the ideas of villagers, but there is a bulk of evidence to suggest that only a few of these ideas have reached an operational stage. This study aims at the challenges in operating business ideas from the viewpoint of female rural students. The research method was qualitative and based on a fundamental theory. The statistical population consisted of rural women and girls participating in the courses held by the technical and vocational organization of Kermanshah province. Fifty of these people were selected through qualitative purposeful sampling. The data were collected through participatory and non-participatory interviews, individual interviews, and the formation of 10 groups. The findings of the research showed that the expertise and experience required for making a business plan, marketing, knowledge of laws, lack of personal funds for investment, lack of access to information and information resources, lack of comprehensive support from the beginning to the end of the process of idea operationalization, low risk-taking, fear of failure, and family barriers are the most important challenges for operating business ideas.

Keywords