Evaluation of Spam Impact on Arabic Websites Popularity

Abstract

The expansion of the Web and its information in all aspects of life raises the concern of how to trust information published on the Web especially in cases where publisher may not be known. Websites strive to be more popular and make themselves visible to search engines and eventually to users. Website popularity can be measured using several metrics such as the Web traffic (e.g. Website: visitors’ number and visited page number). A link or page popularity refers to the total number of hyperlinks referring to a certain Web page. In this study, several top ranked Arabic Websites are selected for evaluating possible Web spam behavior. Websites use spam techniques to boost their ranks within Search Engine Results Page (SERP). Results of this study showed that some of these popular Websites are using techniques that are considered spam techniques according to Search Engine Optimization guidelines.

Keywords

• Web metrics
• Web spam
• Link spam
• Arabic Web spam
• In-link
• Out-link