Modeling the social responsibility of the hospitality industry as a factor of sustainable development of a travel destination of the Kaliningrad region, Russia

Abstract

Aim. To substantiate approaches to the modeling of the social responsibility of the hospitality industry as a factor of sustainable development of a travel destination.Material and Methods. System analysis theory, economic-statistical method, comparative-descriptive analysis and general scientific methods of empirical research were used to process the initial information and to write the paper. The empirical grounding of the proposed model was based on a survey of the population which had experienced accommodation facilities, on questions about social responsibility and on changes in consumer habits.Results. The authors have identified and characterised the main approaches to modeling social responsibility of the hospitality industry as a factor of sustainable development of a travel destination. A model of corporate social responsibility of a local hotel cluster, which focuses on improving the quality of the hospitality industry, the introduction of energy-efficient and convenient technologies, as well as the development of socio-cultural and tourist infrastructure which contribute to the growth of the social infrastructure of the business, is proposed.Conclusion. The universal nature of the structure of the proposed model, allows the extrapolation of the main results concerning the system of the hospitality industry not only in the Kaliningrad region, but also in other regions of the Russian Federation.

Keywords

• hotel business
• model
• destination
• tourism
• kaliningrad region