Risk in Contemporary Economy (Nov 2012)
Designing Growth Strategies for Romanian Offshore Outsourcing Vendors: Deploying Competitive Intelligence from Indian Software Industry
Abstract
The paper aims to derive growth strategies for three Romanian software developers involved in offshore outsourcing, by deploying competitive intelligence on the top offshore players from India. The paper revolves around two key assumptions. One is that Romanian companies are growing the way Indian companies did few years ago and so it would be important to analyse the strategies that they had adopted to reach their present potential. Second, there is a set of factors common to all industry players whether in India or Romania as the industry is global in nature, so it would really be important to collect information about how are these global competitors planning to mitigate the environmental threats and to take advantage of the opportunities being presented by the changes in the external environment. For the three Romanian companies whose managers accepted to be included in our study, the main strategic option they want to pursue is market penetration. Taking cue from the strategies adopted by their Indian counterparts, the study recommends growth strategies for these Romanian players.
