Analysis of Public Emergency Information Search Behavior and Research on Service Strategy Under Financial Emergencies

Abstract

[Purpose/Significance] Financial emergencies can easily lead to systemic financial crises and affect national economic and social development. In this context, carrying out emergency information search activities is conducive to the public's use of financial emergency information and strategies to stop losses in a timely manner, and it is also indispensable for financial risk emergency management and emergency information services. [Methods/Process] This paper uses literature research, interviews, and questionnaire surveys to derive public financial emergency information search behavior patterns, and combines analysis methods such as mean calculation and two-step clustering to construct a public financial emergency information search behavior model. [Results/Conclusions] The study found and constructed three types of group models: passive difficulty type, diving browsing type and active barrier-free type. Passive and difficult groups have a low risk of disaster, and their emergency information search behavior is more passive; the diving browsing group has a moderate risk of disaster and will actively search for emergency information; the active barrier-free group has a higher risk of disaster, and its perception of search obstacles is weak, and its emergency information search behavior is positive. It also provides relevant suggestions for optimizing financial risk emergency information services based on the three types of models.

Keywords

• financial emergencies|emergency information search behavior|two-step cluster|emergency management|emergency information search activities