Economic and Financial Performance of the Company Alphabet Inc. (Google) - Company with a Global Footprint in the Development of the Knowledge-Based Economy

Abstract

Interest in intangibles has become increasingly important in recent decades. Intangible assets have gradually become the most important sources of competitive advantage. The traditional factors of production (material resources, labor, capital) have gradually diminished in importance. At the same time the importance of intangible assets such as knowledge, information, creativity has increased. Before the organization can grow it has to learn. For most organizations, the ability to create a sustainable future is directly proportional to how well they develop the intellectual capabilities of their employees. Organizations that use their knowledge as a source of competitive advantage are referred to as "knowledge-based organizations". In this paper we analyze the performance of Alphabet Inc. (Google)-a company with a global footprint in the development of the knowledge-based economy.

Keywords

• google
• knowledge-based organization
• performance