Innovative Strategy as an Provision Element of Ensuring the Management of the Innovation Component of Enterprise

Abstract

The article is aimed at substantiating and elaborating a theoretical-methodological approach to the formation of an innovative strategy as a provision element of ensuring the management of the innovation component of enterprise. In the context of the financial-economic crisis, the issues of developing such a mechanism of organizational-economic provision of management of the innovation component of enterprise, taking into account the peculiarities of the formation of an innovative strategy that would improve the efficiency of the entire management system, are especially relevant. Conceptual provisions have been formulated to create an innovative strategy as an element of ensuring the management of the innovation component of enterprise. The theoretical provisions on the essence of the category of «innovative strategy» are generalized. Approaches to the systemization of types of innovative strategy and features of its formation in the structure of the management mechanism are substantiated. The features of innovation strategy and its differences from other strategies are characterized. The main advantages and disadvantages of existing approaches to the formation of an innovative strategy as an element of ensuring the management of the innovation component of enterprise are defined. The essential characteristic of the innovation component of industrial enterprise, which, unlike existing approaches, defines it as a combination of innovations and innovative work, is substantiated.

Keywords

• innovative strategy
• provision element
• innovation component
• functional subsystem