EXAMINING THE DIMENSIONS AFFECTING FOOD TOURISM INTENTIONS ON LOCAL FOODS IN ODISHA, INDIA

Abstract

The objective of this study is to examine the dimensions impacting the food tourism intention on local foods in Odisha, India. The hypothetical study framework espoused four independent variables – physical surroundings, health concerns, excitement and prestige and independent variable – food tourism intentions on local foods and studied the relationships between them. 275 respondents were taken under the study. Convenient sampling method was used to collect the data via online survey. The study employed Factor Analysis, Correlation Analysis and Regression Analysis to identify and examine the relationships between the constructs. The results revealed that all the dimensions – physical surroundings, health concerns, excitement and prestige had a positive and significant impact on food tourism intentions on local foods. Based on the findings on the study, practical implications in the food tourism intentions and local foods and suggested limitations and scope for future research are also discussed.

Keywords

• local foods
• food tourism
• physical surroundings
• health concerns
• prestige