The Integration of Artificial Intelligence in Communication Design. Case Studies from the Polytechnic of Milan: from Digital Culture to Sociology of Media

Abstract

L’INTEGRAZIONE DELL’INTELLIGENZA ARTIFICIALE NEL DESIGN DELLA COMUNICAZIONE. CASI DI STUDIO DEL POLITECNICO DI MILANO: DALLA CULTURA DIGITALE ALLA SOCIOLOGIA DEI MEDIA Abstract The advent of Artificial Intelligence (AI), particularly Generative AI (GenAI), has catalyzed a transformative shift in educational methodologies, bridging traditional pedagogy with advanced digital technologies. This article presents a comparative analysis of two case studies conducted within the Communication Design Program at Polytechnic of Milan, exploring the integration of GenAI as a collaborative tool in Digital Culture and Sociology of Media courses. By examining the implications, challenges, and outcomes of embedding GenAI within these educational frameworks, we aim to highlight the role of AI as a «co-pilot» in learning processes, offering innovative approaches to knowledge creation and problem-solving. The case studies underscore common themes, such as the democratization of creative tools through AI, the necessity for critical AI literacy, and the exploration of AI as a facilitator of innovative content generation. Simultaneously, the article delves into the differences between the two courses, including participant numbers, course structures, and project aspects, providing a comprehensive understanding of GenAI’s impact on educational experiences and students’ problem-solving skills.

Keywords

• ai literacy
• communication design
• educational methodologies
• generative ai
• ai generativa
• alfabetizzazione critica sull’ai
• design della comunicazione
• metodologie educative