Ra Ximhai. 2017;13(Special 3):351-364


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Journal Title: Ra Ximhai

ISSN: 1665-0441 (Print)

Publisher: Universidad Autónoma Indígena de México

LCC Subject Category: Social Sciences: Social sciences (General)

Country of publisher: Mexico

Language of fulltext: Spanish; Castilian, English

Full-text formats available: PDF



María Candelaria Beltrán Meza


Peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 13 weeks


Abstract | Full Text

Currently the globalized business environment prompts companiesto develop strategies to stay within international competition, which has generated in organizations the need to offer new products and services that boost their competitiveness. In this context, innovation is a process that requires vision and creative ideas, guided by a leader and developed by an interdisciplinary team, become an added value for consumers. Nowadays, it is common to collaborate with competitors to share risks, complementing one's strengths with the other's weaknesses, in a new way of doing business, this strategic alliance can be strengthened by linking research centers integrated in the business innovation projects. The purpose of the study is to describe the innovation agenda that an aquaculture company plans to carry out in the short, medium and long term, in order to maintain its competitiveness in the international market.