Marketing i Menedžment Innovacij (Oct 2011)

Theoretical principles of marketing management in enterprise

  • I.M. Komarnitsky,
  • H.V. Tsar

Journal volume & issue
Vol. 2, no. 3/2
pp. 110 – 116

Abstract

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Studied, analyzed and summarized theoretical basis of marketing management in the enterprise. It is improved determination of economic categories marketing management.

Keywords