Problems of application of the balanced system of indicators on domestic enterprises

Abstract

The article is dedicated to theoretical and methodical basics of the implementation of Balanced Scorecard in business organization. There were fundamental problems, advantages and disadvantages defined by the authors; methodical approaches to the choice of strategies and stages of formation and introduction of Balanced Scorecard analyzed; essential principles of development of key performance indicators for building-up of Balanced Scorecard formulated.

Keywords

• strategic management
• marketing strategies
• balanced system of indicators
• key performance indicators
• strategy map