The Role of New Media in the Political Communication: Internet as an Instrument of Setting the New Agenda

Abstract

The author examines the Internet as a key element of the political communication system. He explored new trends and distinctive characteristics of this new form of ruling power: interactivity, hypertextuality, multimedia, packet communication, synchronization.

Keywords

• политическая коммуникация
• Интернет
• новые медиа
• СМИ
• электоральные кампании