Importance Level Analysis of Pick-up Schedule for Merchant PT XYZ using QFD

Abstract

The merchant's journey in the marketplace is the priority of the marketplace. Therefore, it is necessary to do research on the addition of a pick-up schedule feature to improve the journey made to merchants. A thorough analysis of the addition of the pick-up schedule feature is carried out using the Quality Function Deployment (QFD) method. Respondents' votes were obtained from selected Click & Collect merchants, namely 5 Click & Collect merchants. The results showed that the addition of the pick- up schedule feature really answered the needs of merchants.