The Influence of TV Advertising on Consumer Behavior in the Resita City Population

Abstract

The main purpose of this paper is the need to know the influence of television advertising, one of the most important components of promotional activity, on the attitude of the consumer. The paper presents the impact that TV advertising has on the attitude of the consumer. The success of advertising itself is achieved only when the reception, perception, processing and acceptance of advertising information results in a change of attitude, ultimately the purchase of the product.

Keywords

• marketing
• TV advertising
• consumer
• attitude