Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks

• Arturo Z. Vasquez-Párraga,
• Miguel A. Sahagún,
• Fabio Musso

Affiliations

Arturo Z. Vasquez-Párraga

Department of Marketing, University of Texas Rio Grande Valley, Edinburg, TX, United States

Miguel A. Sahagún

High Point University, High Point, NC, United States

Fabio Musso

Carlo Bo University of Urbino, Urbino, Italy