Le COOC, un autre visage du MOOC

Abstract

The purpose of this article is to analyze the impact of the corporate MOOC "decoding the code" on the positive visibility of the Orange company. Our analysis is based on the interpretation of the 320 answers to our survey sent to its learners. This research allows us to put forward three main results. First, users tend to dissociate the COOC from the distributing company. Second, and accordingly, the COOC proved first of all to be a prescriber of eLearning, such as MOOC, COOC. Finally, it is when compared with commonly employed strategic methods, that our study shows the marketing potential of the COOC as regards the improvement of the positive visibility of companies.

Keywords

• corporate MOOC
• COOC
• visibility
• reputation
• e-reputation
• marketing strategy