The Influence of the Growth of the Number of Microbreweries on the Use of Farmland and on the Cultivation of Hops in the Czech Republic: A Case Study
Lucie Severová,
Karel Šrédl,
Marie Prášilová,
Michal Štěbeták,
Roman Svoboda,
Dita Hommerová,
Lenka Kopecká
Affiliations
Lucie Severová
Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Karel Šrédl
Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Marie Prášilová
Department of Statistics, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Michal Štěbeták
Department of Statistics, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Roman Svoboda
Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
Dita Hommerová
Department of Marketing, Trade and Services, Faculty of Economics, University of West Bohemia, Univerzitní 8, 306 14 Pilsen, Czech Republic
Lenka Kopecká
Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic
The purpose of this study is to express the perspective of development of the hop field area in connection with the growing number of microbreweries and the popularity of special beers in Czechia. Czech beer is a concept all over the world, it comes not only from 45 large industrial breweries, including world-famous breweries from Pilsen, Prague or České Budějovice, but is also produced in more than 480 small breweries (microbreweries), many of which are traditional family businesses. With a consumption of 141 L per person in 2018, the Czechs are among the world’s largest beer consumers and they have already surpassed even the Irish and Germans. The research performed confirmed the validity of the hypothesis about a slight positive effect of the growth in the number of microbreweries and the production of special beers on the extent of the hop field area in Czechia. In addition to the interpretation of new beer styles, this article also discusses the emergence of new aromatic hop varieties, the development of beer tourism and new sales opportunities for hop growers.