THE EVOLUTION OF MARKETING METHODS IN A TOURISM ASSOCIATION FROM ROMANIA

Abstract

The aim of this article is to present how to apply marketing methods, older and newer ones, to the action plan of a tourism association. I chose for this study the National Association of Rural, Ecological and Cultural Tourism from Romania (ANTREC), since I had available a series of chronological information on which I was capable to adapt the idea that I wanted to highlight. The conclusions that I reached from this analysis are closely related to the idea that, like other industries, the type of marketing practiced in a tourism association must adapt continually, to be innovative and to highlight by his unique style and his results. For the preparation work I used only the database of ANTREC Romania.

Keywords

• marketing
• marketing methods
• rural tourism
• promotion