Media culture and post-sexism discourse: a rhetoric study through facebook and gender violence

Abstract

This paper studies the appearance of the post-sexism discourse in Social networks through controversy in Facebook about the broadcast in the spanish television of a journalist report called ‘Sexism kills’ (February, 2016) in a prime time programme entitled “Salvados”. Specifically, we analyse a corpus of texts formed by 98 comments and more tan 4000 reactions on the night of January 31 consequence of a preview advertisement in the Jordi Evole’s Facebook page (the presentator of the programme).Our theoretical supporting research is based on feminist theory and critical discourse analyse. By means of both proposal, we have tried to find, show and describe a post-sexism discourse and the ideological frames underlying in the comments, which attacked the topic of the tv programme even before the telecast. Upon examination of this corpus, it becomes clear that exist a common discoursive patron in the postsexism prosumers in internet and a different behaviour by genders against the sexist violence.

Keywords

• Posmachismo
• redes sociales
• retórica
• violencia de género
• prosumidores
• Salvados.