Eye-tracking technology in automotive industry

Abstract

The research paper „Eye-tracking technology in automotive industry“ describes the implementation of eye-tracking technology into the development of new vehicles and their decision-making process. This objective technology tracks the eye movement of a participant, detects where the subject is looking during an interval of an experiment, and thus offers a wide range of applications. It can be used to detect distractions while driving on a simulator under a certain workload or to record objective data during an otherwise subjective customer-oriented clinic. In this topic, we evaluate areas of the vehicle which are the most interesting for customers, and therefore provide support and recommendations for new vehicle designs.

Keywords

• eye tracking
• customer interest
• driver distraction
• eye fixation