Fashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedom

Abstract

This study aims to analyze the fashion buying behavior at Tpm Magazine. The methodology employed is the iconographic analysis and iconologic interpretation, described by Boris Kossoy. Considering the theoretical background and the final analysis, results indicate that Tpm Magazine has an unconventional fashion buying behavior, because the magazine shows diversity and emphasizes women’s freedom.Keywords: Tpm Magazine; Consumption Behavior; Fashion and Woman.Comportamento de consumo de moda na Revista Tpm: um olhar crítico sobre o corpo, a diversidade e a liberdade da mulheradaFashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedomPELLEGRINI, Bruna Neves l Especialista em ModaUniversidade Estadual de Londrina - UEL l [email protected]ética, Londrina, v.8, n.1, p. 09-28, Jan/Jun. 2017139

Keywords

• Revista Tpm
• Comportamento de Consumo
• Moda e Mulher.