How effective are Chinese media in shaping audiences’ attitudes towards China? A survey analysis in Kenya, Nigeria, and South Africa

Abstract

This paper measures how often audiences in Kenya, Nigeria and South Africa consume Chinese media, and investigates whether a positive relationship exists between the consumption of English language Chinese media and attitudes towards China.

Keywords

• africa
• attitudes
• cgtn
• china daily
• cri
• media
• telecommunications
• sino-african relations
• xinhua