Effective сorporate culture as condition of entreprise survival in recession

Abstract

The authors offer a corporate culture classification, based on main values, behavior models, motivation, control mechanism and attitude to work. This classification allows estimating corporate culture influence on enterprise work effectiveness in the times of recession.

Keywords

• корпоративная культура
• эффективность
• внутренняя среда
• кризис
• инновационный тип