Factors affecting teachers’ social media use during covid-19

Abstract

This study aims to provide an empirical report to understand the key predictors of Teachers’ Social Media Use during Corona Virus Disease 2019 (TSMU Covid-19). A survey instrument adapted from the Unified Theory of Acceptance and Use of Technology (UTAUT) was established and validated. The instrument consisted of two sections. Section one collected demographic data, and section 2 gained data regarding performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention, and TSMU Covid-19. The main data were collected from 1249 teachers from 3 Indonesian provinces. The data were computed through measurement and structural model supported by Multi-Group Analysis (MGA) in PLS-SEM. The findings informed that facilitating condition emerges as the strongest predictor of teachers’ behavioral intention to use social media during Covid-19 distance education. TSMU Covid-19 was significantly predicted by behavioral intention. The findings also revealed that demographic information significantly moderates the hypothesized paths.

Keywords

• Social media
• covid-19
• K-12 teachers
• UTAUT