CULTURAL PERSPECTIVES IN ROMANIAN YOUTH BASKETBALL. LANDMARKS IN DIVERSITY MANAGEMENT

Abstract

In the field of Romanian sports, the cultural diversity is fully manifested in most of the sports branches, bringing increased sports performances and many other benefits. Using a concrete example from Romanian youth basketball, the paper analyzes challenges of cultural diversity, proposing an analysis model for sports managers in the field of diversity management. The paper starts from the analysis of the impact of organizational culture as a tool to generate commitment and acceptance of diversity, analyzed in interrelation with the cultural "models" that characterize different nations. We aim to analyze the extent to which we can take models of good practices, the conclusion being that it is necessary to first analyze the cultural dimensions and adapt practices accordingly.

Keywords

• sport management
• cultural diversity
• organizational culture
• diversity management
• cultural models