JORDANIAN CULTURE AND TRADITIONS AS A DRIVING FORCE FOR ATTRACTING DUTCH TOURISTS

Abstract

Cultural tourism is one of the fastest growing and attracting tourism types in Jordan especially for European tourists. This study aims to analyze the role of the Jordanian traditional aspects in motivating Dutch tourists to visit Jordan. It also shows the technological applications needed to ensure the efficient involvement of Jordanian traditions in the tourism industry. Semi-structured interviews with two groups of participants were performed. The results indicate that the Jordanian traditions are attractive to Dutch tourists once authenticity is provided, which fulfills their cultural needs, thus their satisfaction and Word Of Mouth are generated in their feedback.

Keywords

• dutch tourists
• jordan
• marketing
• tourism
• traditions