Changes in the Trade and Promotion of Passenger Air Transport

Abstract

Passenger air carriers will be able to systematically overbook transport capacities on certain aerial routes due to the quick adaptation to modern trading means, to the modern promotion of services and to the modern means of information of potential travellers. Though ticket booking in aerial transport made its debut as a simple process of automation of ticket sale, it soon turned into a strong marketing instrument with unexpected effects on competitiveness on the market of tourism aerial transport. The use of modern ways of operating Computer Reservation Systems and Billing Settlement Plans by passenger air companies and by tour operators improves service standards.

Keywords

• major changes
• passenger air transport
• promotion
• trading