Creative work environment as a factor of innovations in transport companies in the Republic of Serbia

Abstract

The variability of environment, growing number of external factors of companies' businesses, inaccessible key organizational resources, inability of management to understand or predict changes and trends in the general organizational environment due to growing uncertainties are just some of the characteristics of the modern business world, especially the transport sector as one of the most complex segment of each country's economic system. The paper analyzes the level of development of creative work environment in transport companies in the Republic of Serbia in order to formulate possible, and possibly necessary, guidelines for greater encouragement of employees' creativity, as organizational innovations today represent, it seems, the only potential solution for overcoming all obstacles and surviving in such a complex market.

Keywords

• innovations
• creative work environment
• traffic