Graphic design of posters as social instrument for women’s empowerment

Abstract

This paper results from the interaction of Graphic Design and Women’s Empowerment – that is, the relationship between visual communication and the change in behavior, attitude and human values. In this context, we believe that Posters can act as social instrument of change – products aimed to the collective, which promotes gender equality and favors women’s empowerment through communication strategies. A literature review was conducted on the social responsibilities of the designer and on visual communication products of the Feminist Movement, especially Posters that help foster women’s engagement. By this logic, a questionnaire on collective creation was designed and applied on-line. Data collected with the questionnaire supported the graphic design of two collections of posters about (and for) women’s empowerment, as well as the assessment of the pieces. It is concluded that posters serve as tools for social transformation, with power to promote gender equality and favor Women’s Empowerment.

Keywords

• Desenho gráfico
• Cartaz
• Empoderamento feminino