INCREASING THE COMPETITIVENESS OF COMPANIES IN THE TEXTILE AND CLOTHING DOMAIN AND INTEGRATION IN INNOVATIVE CLUSTERS

Abstract

Successful businesses require access to knowledge and highly qualified workforce, faster access in finding suppliers, customers, competitors, educational institutions and research laboratories, specialized social assistance, in a more concentrated manner. These goals can be best achieved through clustering. Cluster formation is facilitated by the following actions: dynamic analysis and continuous communication of the vision, implementation of the strategy, implementation of the action plan and meetings between stakeholders. The paper presents the clusters of the textile and clothing domain in Romania and the analysis of their key economic indicators. The turnover performed in 2014 by the enterprises producing textiles and clothing within the 4 Romanian clusters was about 1.09 billion lei, employing a staff of approximately 7416 people. It was seen that for 2014, Romanian Textile Concept brought together more than 2754 employees, Traditii Manufactura Viitor 2565 employees, ASTRICO 1958 employees and Transylvania Textile&Fashion with 139 employees. Clusters have the potential to create ecosystems favorable to innovation for strengthening SMEs groups, in which their needs can be better exploited as a way to promote economic growth. As a perspective, one of the recommendations of the EU is to invest in social innovation activities. Each cluster is unique, differentiating itself by objectives, number of enterprises, composition, size, flexibility etc.

Keywords

• cluster
• innovative cluster
• textile
• clothing textiles and garments