A Study on Changes in the Aspects of the Music Fan Community: From the Point of View of What Motivates Generation Z

Abstract

The Japanese music industry has changed significantly since around 2000, and the music package market has declined by 60% in the last 20 years. It has been said that this is due to the progress of ICT. Meanwhile, the live concert market has grown about five times in the same period. The purpose of this study is to investigate and analyze music fans and the music fan community, assuming that there are changes in both besides the progress of ICT. As for the survey method, I conducted questionnaire for Generation X, Y, and Z each, and a quantitative survey. I adopted the t-test as an analysis method. As a result, I discovered there are many specificities that Generation Z requires. In the past, individual music fans and the music fan community wanted artists and music viewing only, but due to the peculiarity of the Generation Z, the existence of the fan community has become “a place to interact with fellow fans”, "a place where you feel belonging to the fan community”, “a place where you approve your existence”, and “a place where you are". In this way, it suggested the traditional fan community has changed.

Keywords

• music fan
• fan community
• music industry
• generation z
• gen z