Connection between the number of manifestations and promotional activities of local tourism organizations and hotels on the social network Facebook

Abstract

Events, as well as other types of tourist offer, need the appropriately designed and accomplished promotion according to their characteristics, but also the characteristics and preferences of the targeted market, where modern technological solutions find their implementation. Among the technologies mentioned, the Internet, and within it social networks, should be particularly emphasized. Manifestations should also be promoted by organizations with the immediate or indirect interest in holding these events. One of the most important elements of the manifestations tourist offer should also be one of the priorities in local tourist organizations offer, as well as hotels, considering the fact that they can largely influence the number of visitors and accommodation. According to this, the aim of this paper is to establish the connection between the number of events/manifestations per month and the number of posts by local tourist organizations and hotels in Moravica district territory (Cacak, Lucani, Gornji Milanovac, Ivanjica) in 2018, on Facebook as most used social network by the analyzed local tourism organizations and hotels.

Keywords

• tourism
• social network marketing
• manifestations
• hotels
• local tourist organizations