THE COMMUNICATION PROCESS IN THE BUSINESS ENVIRONMENT. ECONOMIC AND MORAL PRINCIPLES FROM THE PERSPECTIVE OF SUSTAINABLE DEVELOPMENT

Abstract

The economic communication is more than a decade a point of interest due to the communication supports development and the diversity of information, on one hand, and due to the need for documentation and knowledge, both at the individual level and at the level of society, on the other hand. Thus the freedom into thinking and expression led to the development of communication activities and collecting them in a new vision. The process of communication has become, in a relatively short time, one of the engines of the economy, but also an integral part of what is meant to be today, the psycho-sociology of modern human societies. In this context, we propose an analysis of the communicative process that takes place in the economic environment, since the information and communication technology is, at present, a real factor in sustainable development. We start the analysis from the tight interdependence between the economic communication and the development of human culture as a basic factor for efficient management and for sustainable development overall.

Keywords

• economic communication
• moral values
• economic principles
• moral capital
• economic actors