Ties that bind: revisiting context, identity, and attitudes

Abstract

The article focuses on group-based features of issue publics and advances the concept of residual group saliency as a way to organize members of issue publics. We accord veterans exemplar or prototype status, and civilians as periphery members of this issue public. As issue public exemplars, veterans anchor the “right” attitudes and behaviors for the veteran issue public, and civilians, especially those with family ties to veterans, gravitate toward those exemplar attitudes. We argue that pressure to conform to these “right” attitudes among civilians who are connected to a veteran is greater when there are more veterans in their environment. However, veterans and civilians who are not connected to a veteran are not responsive to such contextual effects, the former because they are already exemplars, and the latter because there is no motivation to evaluate the self in relation to veterans. We test and find support for these claims using data from the 2010 Cooperative Congressional Election Study. We conclude with an evaluative discussion and suggestions for future research.