Care, Indifference and Anxiety—Attitudes toward Location Data in Everyday Life

Abstract

Modern mobile devices are replete with advanced sensors that expand the array of possible methods of locating users. This can be used as a tool to gather and use spatial information, but it also brings with it the specter of “geosurveillance” in which the “location” becomes a product in itself. In the realm of software developers, space/place has been reduced and discretized to a set of coordinates, devoid of human experiences and meanings. To function in such digitally augmented realities, people need to adopt specific attitudes, often marked with anxiety. We explored attitudes toward location data collection practices using qualitative questionnaire surveys (n = 280) from Poznan and Edinburgh. The prevailing attitude that we identified is neutral with a strong undertone of resignation—surrendering personal location is viewed as a form of digital currency. A smaller number of people had stronger, emotional views, either very positive or very negative, based on uncritical technological enthusiasm or fear of privacy violation. Such a wide spectrum of attitudes is not only produced by interaction with technology but can also be a result of different values associated with space and place itself. Those attitudes can bring additional bias into spatial datasets that is not related to demographics.

Keywords

• location-based services
• geosurveillance
• social media
• location data
• geoprivacy
• attitude
• geolocation
• geotagging