PENERAPAN KONSEP RELATIONSHIP MARKETING DALAM RISET PAJAK

Abstract

This paper discusses about relationship between sacrifice and motivation in taxpayer. This article focus in analysing the impact of sacrifice and service quality to motivation. This impact mediating by service value. The research model based on relationship marketing. This paper offers a proposition. Sacrifice, service quality, and satisfaction have influences to tax payer motivation.

Keywords

• relationship marketing, tax, sacrifice, service quality.