Influence of Residents’ Perception of Tourism’s Impact on Supporting Tourism Development in a GIAHS Site: The Mediating Role of Perceived Justice and Community Identity

Abstract

How we scientifically measure residents’ perception of tourism developments and earn their understanding and support have an important impact on the scientific management and sustainable utilization of tourist attractions. This study analyzes the mediating role of perceived justice and community identity between residents’ perceptions of tourism’s impact and their support for tourism development by integrating the theories of social exchange theory (SET) and ‘cognition–affection–conation’ (CAC) relationship theory. We surveyed 334 interviewees in the Xinghua Duotian Agrosystem (XHDA), a Globally Important Agricultural Heritage Systems (GIAHS) site in Jiangsu Province, China. The findings of our study are as follows: (1) Residents’ perceptions had both a direct and indirect influence over behavioral intentions. Specifically, benefit perception of tourism had a significant positive influence, while cost perception had a significant negative influence on residents’ support for tourism development. (2) Perceived justice and community identity played an intermediary role in the relationship between tourism impact perception and support for tourism development. (3) The mediating role of emotions had strong effects on their behavioral intentions via its psychological transmission chain of perceptions. The results suggest that community-based tourism (CBT) may be an effective tool for local residents to diversify their livelihoods in the GIAHS site, and the mediating role of perceived justice and community identity should be taken seriously for the development of CBT in GIAHS sites.

Keywords

• globally important agricultural heritage systems (GIAHS)
• community-based tourism (CBT)
• tourism’s influence
• community development
• sustainable livelihoods
• perceived justice